The golden hand in the Czech Republic is legendary, and despite the decline in the number of professional craftsmen, more and more craftsmen are enjoying their workshops and honing their skills in their spare time, even if they suffer during their working hours.
How nice it would be if one could earn a living from handicrafts. On the other hand, making a living selling handicrafts is easier than many makers think. Here are four practical tips for selling your products and making a living.

1. find customers
If you want to sell your product, you first need to think about who you are selling to. If you are already selling a product, think about who is likely to become your customer. Will women buy from you? Or men? How old are they, what is their occupation, how much money do they have? Every characteristic is important.
Create a detailed customer profile and consider which features of your product are important to them. Based on this consideration, you can devise ways to communicate with this customer and adjust the utility features of your product to solve the problems he or she has. Then you would have no shortage of sales.

2. Know where and how customers shop
Everyone is different, but certain groups of people have predictable behavior. Some people prefer to shop at craft markets, others at supermarkets, and still others at online stores. Choosing the right so-called shopping channel through which to sell products is an important step toward successful sales.
Different types of products require slightly different sales strategies. Some products are better sold at craft markets or trade shows, while others are better sold on consignment (i.e., by having someone else sell the product). However, most customers will probably be acquired through personal selling.
3. Work on emotions in personal selling
When selling handicrafts at markets and stalls, concentrate on working effectively with your customers. This means working specifically with the emotions of your customers. Emotions are the alpha and omega of whether or not a purchase of your product is completed. But how do you evoke your customers\’ emotions? Forget logical persuasion. Emotions work almost exclusively through sensory experience.
Let the customer touch, smell, and taste the product. Try to engage as many of their senses as possible. Do not regret the samples you offer potential customers to try. If you make perfume or soap, let customers smell it. If you are selling food, ask them to taste it. If you sell ceramic mugs, have them brew a cup of tea in the mug and imagine how wonderful it would be to hold your mug. This really works.
4. Fine-tune your online store
Whoever your customers are, in today\’s information age, they are most likely looking for a website where they can view and purchase more products from the comfort of their home at any time. If your e-shop is to meet the expectations of yourself and, most importantly, your customers, you must pay close attention to its structure and appearance.
Most importantly, make your online presentation as clear and attractive as possible in the eyes of your customers. Inherently, unlike personal selling, this method can only convey a visual experience to the customer, so it is necessary to use photos and text that evoke an emotional response at first glance. Professional product photos, product names, and captions that outline the customer\’s emotional enjoyment of using them. Be creative and think about the goal of selling first and foremost. If done correctly, the effort will pay off.
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